Email List Marketing
I’m sure most of you have heard about email marketing before. Collecting a group of email leads in the same niche and then promoting products to these subscribers.
There are different ways to do this, but this method will explain one of the most popular. It involves setting up a squeeze page, a self-liquidating offer, an autoresponder, and purchasing solo ads. These 4 little things can actually make a lot of money in the short and long term if set up properly… so let’s take a look.
1. Sign Up For An Autoresponder
The first thing you’ll need in the process is an autoresponder. An autoresponder is a company which gives you a way to collect peoples emails and then send emails to them that comply with the CAN-SPAM Act. An autoresponder will also allow you to schedule out an email series, so that each new subscriber will get a series of emails every certain number of days. You can also use autoresponders to split test and do all sorts of cool stuff.
One of the most highly recommended autoresponders is Aweber. Some other popular autoresponders are MailChimp, ConstantContact, and GetResponse. MailChimp actually provides their service for free for the first 2,000 subscribers.
2. Create (or find) Your Offers
Some people mess this process up by not complimenting the freebie report and the self-liquidating offer (SLO), but the two of them need to correlate highly with each other if you want to break-even on your solo ad spending.
What’s going to happen is you’re going to pay for solo ad traffic, and send the traffic to a squeeze page promoting a freebie offer in exchange for them to sign-up to your list. If they signup for the offer then you’re going to want to immediately send them to the sales page for the SLO. The SLO is a low price item that should compliment your freebie report, often offering a more in-depth look into whatever the freebie report offers.
But what if you don’t want to create your own product and freebie report? Well you don’t have to! This is what PLR products are for.
PLR (Private Lable Rights) products are products which you can pay for to have personal use to edit and sell or distribute however you please. There are 3 different sites that are my favorite for picking up great plr products. They are:
Master-Resell-Rights
MasterResellRights
The PLR Store
and sometimes Best Choice For Ebooks
If you browse by category you can easily find some different plr ebooks that compliment each other to use as your freebie and SLO product. It’s best to find an ebook to use on your sales page that comes with a pre-ready sales page, as this can cut out a big part of this process.
If you have the money and want to, you should actually pick up two additional products to go with your SLO as bonuses. This way instead of just trying to sell the single ebook, you’re also giving away 2 additional ebooks as bonuses which will help increase conversions.
3. Squeeze Page Creation
Have your offers picked out? If so then it’s time to create a squeeze page to capture email leads. Here’s a look at an example of a real squeeze page. This is one that has been around for quite a while now, and it’s actually provides a software that you can use to create your own squeeze page.
http://www.90secondsqueezepage.com/
This squeeze page has a paid offer that they try to immediately sell to people who’ve signed up, this is where they can try to make back their initial investment if they were to use solo ads to promote this squeeze page.
Now you can use the above software to create a squeeze page as it makes it very simple to do so, or for those of you who like to do it yourself here’s a package of squeeze page templates.
4. SLO Page Creation
After you have a squeeze page created you’ll then need a self-liquidating offer page to send your email subscribers to after they sign up. Here’s where you’ll try to make back some of money you spent on the solo ad (if you decide to use solo ads to promote your squeeze page).
Here’s a package of 10 Templates you can use for your SLO:
At the bottom of your SLO page you’ll want to have a link that says something like “No thanks. I understand that this is a great offer but I’m going to pass.”
This link will then redirect the person to a page which explains to them that the free information they opted in for has been sent to their email address.
If they do decide to buy the product then you may want to use something like E-Junkie to deliver the product. E-Junkie integrates with Paypal and will allow you to provide the product to people who pay for it.
5. Autoresponder Setup
Now that your sales funnel is set up the next part is simple. You’ll simply want to set up your autoresponder to deliver the free report you’re offering in the first email.
A good idea might also be to set up 2-3 emails to go out over the following week promoting your SLO. If you’ve set up your SLO to be related to your free offer, then you can probably snag an extra sale or two from your solo ad traffic that you might not have gotten.
6. Buy Solo Ads
The final step in the process is to buy solo ad traffic. Some of the best places to buy solo ads are:
Safe-Swaps
Warrior Forum Classifieds
Solo Ad Directory
Directory of Ezines
Directory of Ezines has a high pricetag but is well worth the cost if you ever get serious about email marketing.
If you check out the Solo Ad/Newsletter Advertising page you can find a big list of individual sellers and their websites.
Questions To Ask
When buying solo ads there are some basic questions that you should ask before making your purchase. Asking these questions will save you a lot of wasted money to lists that won’t provide results.
1. Where do you get your traffic from?
2. Can I see the squeeze page where your subscribers opted in?
3. Do You Use A Rotator?*
*If a solo ad provider is using a rotator then this means that they’re using a program which will rotate the links of an email. For example let’s say they have a solo ad to do today which is for 100 clicks. They may set up their rotator to direct the first 100 visitors to the person who bought the solo ad, then have any remaining clicks go to their own offer. The problem with rotators is that some marketers will have multiple solo ads to fill on a specific day and will simply send 1 generic email which rotates the links. This leads to less conversions for the solo ad buyers because they can’t pre-sell someone with a unique email related to their squeeze page.
These 3 questions will give you some good insight into a solo ad seller before you give them your money.
7. Adswaps
Once you can get 15-20 or more clicks per email (it might take up to 1k subscribers) then you should start performing adswaps. You shouldn’t start doing adswaps until you can get at least double digit click numbers with your emails. But once you’re able to start doing adswaps this is where the real fun begins.
An adswap is where you and another person with an email list send each others offer to your own list. For example they would promote your squeeze page to their list, and you would promote their squeeze page to your list.
By doing this you’re able to build your list for free as you’re getting free traffic to your squeeze page in exachange for sending free traffic. Some people do adswaps only every now and then, but for people who are trying to build a business solely from emails (without creating your own products to sell), you can send adwaps every day.
John Cornetta is considered to be one of the kings of adswaping, and he built a list of over 350,000 subscribers in only 18 months by doing multiple adswaps per day.
The great thing about adwaps is that not only you build your list every day, but you make money from the people being sent through your sales funnel, so it’s a win-win.
Recap
So the whole premise of the method is this:
1. Create a sales funnel to capture leads and try to make money on the front end.
2. Have an autoresponder set up to deliver free and/or paid products from the sales funnel.
3. Drive solo ad traffic to squeeze page.
4. Analyze results, test and tweak your sales funnel as necessary to maximize conversions.
5. When you can provide double digit clicks from your list start doing daily adswaps.
6. Reinvest earnings into more solo ads to get things rolling much faster.
7. Quit your day job!
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